Failure is Not an Option...

At WebbyConnect NYC last week, Steve Wax, managing partner of marketing firm Campfire, stated his companys' business philosophy: "The Greatest Success Comes from Failure."

Not everyone can afford to fail, though, which may be why the far more popular phrase (662,000 Google results vs. two) is "Failure is Not an Option," used by the very best business brains, as shown in the clip above. And why most of us prefer to say that we learn from our mistakes, rather than that we succeed from our failures.

I discovered a couple of my own mistakes during that same WebbyConnect confab. As BermanBraun's Lloyd Braun was about to extoll the virtues of MSN's Wonderwall (it scrolls horizontally, not vertically!) and other examples of branded entertainment, I checked on this blog and discovered that nobody was reading my latest post, Survival of the Couch Potato! Why? The explanation had to be that I had posted in the evening and then sent out my social media notifications in the early morning -- while my audience is basically a 9 to 5 crowd.  

So I've learned from my mistakes. This is being posted at a decent time (just ignore whatever time it says below -- Google's Blogger, my host, has apparently decided I'm on the West Coast, and I'll let them have final say in the matter).

As for failure, the day after WebbyConnect, my hard drive died. Thanks to the great work of the folks at Tekserve, the problem was fixed by the next day. I'm still waiting for my greatest success.